Deliverable 3.2.3. Branding-Common Identity Definition
The overall objective of the ALTTOUR project is to highlight and promote thermal natural springs in the cross-border area of Greece-Albania. More specifically, the project includes the development of a strategic marketing plan, as well as branding techniques and investment in skills development through the training and cooperation of all tourism stakeholders.
The study presents the necessary steps for the creation of a branding strategy for the healing springs tourism offering of the ALTTOUR region. The study sets out the basic parameters and goals of the branding strategy and instruments for its the long-term sustainability and includes the development process of the visual identity of the brand and its application to the communication material.
