Deliverable 5.2.3. Development of Customized Tour Packages for healing springs tourism
The overall objective of the ALTTOUR project is to highlight and promote thermal natural springs in the cross-border area of Greece-Albania. More specifically, the project includes the development of a strategic marketing plan, as well as branding techniques and investment in skills development through the training and cooperation of all tourism stakeholders.
The document presents four customized destination-oriented and four thematic tour packages with the aim to highlight the healing springs as well as the remarkable historical, cultural and natural assets and gastronomical identity of the area, increase tourism visitation and expand the tourism period. The packages are the result of extensive desk research coupled with primary research methods that include interviews with local stakeholders.
