Deliverable 5.2.2. Local quality pacts and pilot actions
The overall objective of the ALTTOUR project is to highlight and promote thermal natural springs in the cross-border area of Greece-Albania. More specifically, the project includes the development of a strategic marketing plan, as well as branding techniques and investment in skills development through the training and cooperation of all tourism stakeholders.
The Greek Ministry of Tourism in cooperation with the Ministry of Tourism and Environment of Albania and all available relevant parties are introducing the Local Quality Pact of the ALTTOUR project to connect the springs and the tourist offering with the local economy. The present study sets out the principles and objectives of the ALTTOUR Local Quality Agreement, its governance and representation mechanism as well as necessary maturation and collaboration actions and ways to promote the agreement.
